Case Studies / Classical Progression, Inc.

Communications Plans, Expert Positioning, Media Relations, Press Materials, Professional Writing, Strategic Communications

The Challenge

Architectural designer Kevin Cozen, together with his wife, interior designer Carolynn Cozen, had built a successful design-build firm with a unique philosophy of integrating architectural salvage and antiques in innovative designs.  While the Santa Monica-based firm’s extensive portfolio includes impressive luxury residences in Malibu, Beverly Hills and the Hollywood Hills, and includes office and restaurant design, the firm’s work and approach went under the radar.

The Approach

BPPR was called in to generate attention for a newly completed commercial office designed and constructed by Classical Progression: the global headquarters of the World Surf League (WSL). For the first phase of the PR campaign BPPR devised a strategy to broadcast the firm’s unique philosophy through news of this unique project.

The Results

Within months, BPPR not only secured coverage of World Surf League’s opening, which was published by local newspapers and trade publications, but also arranged profiles in publications including Performances Magazine and The High End, and commentary in a syndicated article from the Associated Press. Additional residential projects have been publicized during the PR campaign with articles in builder trade journals and a full-page feature in Wall Street Journal’s Mansion section on the residence the Cozens built for themselves in Malibu. A segment about the house appeared on NBC’s Open House.

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